Consumers are rebelling against ‘Star Wars’ branded fruits and vegetables
If it’s out there, it probably comes with Star Wars branding on it.
With Star Wars: The Force Awakens opening on Friday, the movie’s name is everywhere, from toys to toothbrushes. And now, even your produce comes with a Yoda, Han Solo or a little BB-8 droid on the packaging.
According to press release from Disney, the fruit and vegetable branding is part of the company’s “commitment to building healthier generations” – while also promoting the new film.
“Supporting parents by offering healthy, nutritious options for their kids is of utmost importance to The Walt Disney Company and adding family-favorite Star Wars to our licensed fruit and veggies portfolio is a natural extension of our commitment in this space,” said John T. King, vice president of licensing and consumables, Disney Consumer Products, in the release.
Whether they find it funny or annoying, people are definitely noticing the not-so-subtle changes being made on their apples, oranges, and other fruits and vegetables.