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HOLLYWOOD, CA - APRIL 30: Chris Kirkpatrick, Lance Bass, JC Chasez, Joey Fatone and Justin Timberlake of NSYNC are honored with a star on the Hollywood Walk of Fame on April 30, 2018 in Hollywood, California. (Photo by Alberto E. Rodriguez/Getty Images)

NSYNC (Photo by Alberto E. Rodriguez/Getty Images)

Well, today is April 30. And if you’re riding the whole 2000s nostalgia wave, you know exactly what that means: “It’s Gonna Be May.”

Not that the calendar date isn’t obvious, clearly today is the last day of the month of April. But for the last few years, it’s become so much more than that for NSYNC fans who just love to quote Justin Timberlake’s pronunciation of the word “me” as “may” in their hit song “It’s Gonna Be Me.”

As Lance Bass has said over the years, it was actually the producer of the song who told Timberlake to pronounce it the way he did.

“I remember — ’cause Max Martin produced this — I remember [Max] saying, ‘Do it more like this: ‘mayyy, mayyy,’” Bass said. “So [Justin] did. I remember Max making him sing it that way.”

And the decision was clearly an iconic one for pop culture moments.

As Vox noted, for the last few years, every April 30 has seen a spike in video views for the song. While the original meme seems to have been born on Tumblr, it’s become something of a phenomenon and a tradition.

But while every day social media users can’t get enough, it’s the guys from the band trolling Justin Timberlake that really make the whole thing worth it.

Check out some of the best posts below, from NSYNC and fans alike:

#ItsGonnaBeMay

17.9k Likes, 621 Comments - Lance Bass (@lancebass) on Instagram: "#ItsGonnaBeMay"

Happy it's gonna be May Day!!!

12k Likes, 289 Comments - Chris Kirkpatrick (@iamckirkpatrick) on Instagram: "Happy it's gonna be May Day!!!"

Joey Fatone even seemed to get a paycheck out of the deal, partnering with Maytag for his post

Wink wink, nod nod #ItsGonnaBeMaytag #ad

3,576 Likes, 83 Comments - Joey Fatone (@realjoeyfatone) on Instagram: "Wink wink, nod nod #ItsGonnaBeMaytag #ad"

Over the years, Justin has jumped in on the joke too:

YOU ALREADY KNOW.

553.6k Likes, 22.6k Comments - Justin Timberlake (@justintimberlake) on Instagram: "YOU ALREADY KNOW."

Folks have even crafted entire short videos on the meme:

TXT Stories

it's the most wonderful Timberlake of the year written by: sasha garron

Last year, the group even received their Hollywood Walk of Fame star on this day. JC Chasez didn’t miss a chance to make the joke:

And, never forget, even Barack Obama got in on the humor:

Barack Obama

It's gonna be May.

Happy It’s Gonna Be May.