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Big Mama And The WiLD Bunch

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The Victoria’s Secret fashion show is not happening this year. Stuart B. Burgdoerfer, executive vice president of Victoria’s Secret parent company, L Brands, spoke about the cancellation in a phone call with analysts, WWD reports. “We think it’s important to evolve the marketing of Victoria’s Secret. There will be more to come as that continues to get evaluated,” he said. “[The show] was a very important part of the brand building of this business and was an important aspect of the brand and a remarkable marketing achievement,” he added, per WWD. “And with that said, we’re figuring out how to advance the positioning of the brand and best communicate that to customers and that’s among the things that [Victoria’s Secret chief executive officer] John [Mehas] is focused on.”