Pornhub Launches ‘Scrubhub’ To Encourage People To Wash Their Filthy Hands

Pornhub in partnership with creative duo Ani Acopian and Suzy Shinn, announced the launch of Scrubhub, a collection of satirical videos made by everyday people as well as select Pornhub models -- including Pornhub Brand Ambassador Asa Akira, Angela White, Austin Wolf and others.

The site focuses on the mundane yet very necessary task of handwashing through the lens of humor and entertainment. In addition to comical videos under the guise of typical Pornhub genres, Scrubhub will host live takeovers twice daily at 12 p.m. PST and 6 p.m. PST, featuring a range of personalities, from musicians to comedians and beyond.

Acopian, an acclaimed director and conceptual artist, and Shinn, a GRAMMY-nominated producer, made headlines earlier this year with the creation and subsequent launch of “Amazon Dating,” a parody dating site that received over 15,000 real applicants. To create Scrubhub, they teamed up with web developer Scott Buscemi.

Checkout the new parody website: 

Donations will be collected via Scrubhub for two charitable organizations born out of COVID-19; Invisible Hands, which is a volunteer-based program that delivers groceries and supplies to the elderly, disabled and immunocompromised in the New York area, and Frontline Foods, who donate healthy meals to hospital clinicians in Los Angeles by partnering with local restaurants who have been devastated by the pandemic. Pornhub will be making an initial donation in support of these initiatives as well.

“Over the past few weeks, the one thing that has been repeated by literally everyone – politicians, scientists, celebrities and athletes – has been the importance of washing your hands thoroughly with soap and water to protect against this virus. Some people have encouraged singing songs with earworm effects (Beyonce’s ‘Love On Top’ chorus for example), some have promoted hashtags for social media challenges and others have created comical memes that riff on mainstream and Internet culture,” said Corey Price, Vice President, Pornhub. “We thought this presented a unique opportunity for Pornhub to bring some joy to something that has become so mundane and repetitive. We love working with talented creatives - in this instance alongside Ani and Suzy - and are proud to debut Scrubhub. Sometimes lighthearted content can be cathartic and help foster a sense of social cohesion. Let's all come together and do our part to stay safe and ultimately defeat this virus."

Said Acopian and Shinn, "We wanted to take something as mundane as washing your hands and make it entertaining in the only way we know how (by taking a joke way too far). Scrubhub started as a fun idea that, thanks to Pornhub’s platform, we’ve turned into a destination for creativity and connection for the greater good. We’re proud to be partnering with our friends at Invisible Hands and Frontline Foods to make a difference and raise money for those affected by COVID-19.”