Kohl’s has removed eight brands including Jennifer Lopez, Juicy Couture and Popsugar from its stores, according to the nypost.
Shares in the department store chain, which shut stores across the US due to lockdowns to halt the pandemic, were down 6.5 percent in mid-afternoon trading after it reported a bigger-than-expected first-quarter loss. “Our financial performance, like many other retailers, will be materially impacted by COVID-19 in 2020,” chief executive Michelle Gass said on a post-earnings call. Kohl’s had been struggling in women’s apparel even before the pandemic as consumers shifted to online shopping and fast-fashion brands. “Exiting them [the 8 brands] will create focus and clarity on the brands that will continue,” Gass said. “We’re still highly committed to the women’s business. In the short term, we’re facing some challenges here.”