Timbaland and Swizz Beatz’ ‘Verzuz’ Series Coming To Apple Music
Timbaland and Swizz Beatz are bringing their “Verzuz” series to Apple Music and Beats 1. The series, which pits legendary artists/producers against each other, was launched in March on Instagram Live and has become a can’t-miss event for classic hip-hop and R&B fans during the pandemic.
The next episode — featuring Snoop Dogg and DMX — will be the first to be broadcast on Apple, but will still be simulcast on Instagram Live. The show will be accessible on-demand afterward on Apple music.
According to Variety, artists see streaming numbers grow by up to 300% after appearing on the show.