M∙A∙C Cosmetics has announced that Rosalia is their newest Viva Glam Ambassador.
The Spanish singer wrote about the honor on social media, stating, “I am so blessed to be part of the #MACVIVAGLAM campaign as the newest Global ambassador for @maccosmetics. This campaign has inspired me since I was a young girl because 100% of the lipstick selling price goes towards local organizations to help those living with or affected by HIV/AIDS, supporting women and girls and helping the LGBTQIA+ community. ”
In a statement, M∙A∙C’s Director of Makeup Artistry, says, “The incredible charisma, energy, and strength of Rosalía is the perfect incarnation of this vibrant, saturated red. Taking its roots in flamenco, Rosalía’s art mixes genres and emotions — it takes risks, it is full of generosity, it is pure brilliance.”
According to Billboard, the limited edition shade, coined VG26, will sell for $19 beginning in September.