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Snoop Dogg is launching his very own Gin liquor brand, and honestly, it’s about time! Per People, the “Gin and Juice” rapper’s gin will be called INDOGGO.

In a press release, he tells the outlet, “I can’t wait for the world to taste my remix on gin! When I wrote ‘Gin & Juice’ back in ’94 it was about good feelings and real experiences, it just naturally became a global anthem. When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D.O. Double G.”

He adds, “It tastes different from any other gin in the world. We call it juicy and laid-back.”

The gluten-free liquor, which took two years to develop, will be five-times distilled with seven botanicals. It will have strawberry and citrus flavors, so the taste will be sweet, crisp, and fruity.

Not only will INDOGGO taste different than other gins, but the bottle will also stand out. As People explains, “You’ll easily be able to spot Snoop’s gin. The eye-catching bottles are a bright purple color and come topped with gold foil stamps with Snoop’s signature.”

INDOGGO gin will be available in California beginning this fall, and all over the U.S. next year. The 750ml bottle will retail for $29.99.

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