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BEASLEY MEDIA GROUP OFFICE HOURS UPDATE: Our office has re-opened for prize distribution, allowing you to claim your prize ONLY on Thursdays and Fridays between the hours of 8:30am and 5pm. You will need a photo ID to collect…

Human Interest

Yesterday, Apple announced the new 12 Pro and the iPhone 12 Pro Max, to the delight of techies and Apple enthusiasts.

The 12 pro features a new design and edge-to-edge Super Retina XDR displays, the largest ever on iPhone. For those who suffer through cracked screens, it’s worth noting that the 12 has an all-new Ceramic Shield front cover, which, per Apple’s press release, “provides the biggest jump in durability ever on iPhone.”

The press release also says that they Apple-designed A14 Bionic chip, “the fastest chip in a smartphone, powers impressive computational photography features including the all-new Apple ProRAW for more creative control in photos, and enables the first end-to-end Dolby Vision video experience, up to 60 fps. The reimagined pro camera systems include an expansive Ultra Wide camera, a Telephoto camera with an even longer focal length on iPhone 12 Pro Max, and new Wide cameras to capture beautiful professional-quality images and video in bright and low-light environments.”

The iPhone 12 Pro also has something called an “LiDAR Scanner” which will provide “immersive augmented reality experiences.” So if you thought your boyfriend/girlfriend/husband/wife/kids were already too removed when they’re on their phone, you might want to keep that in mind before buying one.  It also has “MagSafe,” which offers high-powered wireless charging and new accessories that attach to the iPhone.

Also, the 12 will be available in four colors, including graphite, silver, gold, and pacific blue. Pre-orders for iPhone 12 Pro begin Friday, October 16, with availability beginning Friday, October 23. iPhone 12 Pro Max will be available for pre-order Friday, November 6, and in stores beginning Friday, November 13.