Serena Williams is gearing up for her last U.S. Open Monday night (Aug. 29) and Gatorade has taken the opportunity to honor the trailblazing athlete in an ad narrated by Beyoncé titled “For Serena, With Love.” Williams announced that she was “evolving away from tennis” earlier this month.
“When the world writes her down in history, we’ll begin where she started. At love,” Beyoncé says over a flashback of Williams playing. “It’s a love that we’ll remember through the generations, a love that started a movement, a movement to always love exactly who you are and who you can be. To be so in love with your identity, that your very essence cannot be contained.”
“To love that sound of your own voice and the way you move,” the narration continues. “To cherish every muscle and every curve your body exhibits. To feel like a queen, unapologetically, with the crown indefinitely. To always love being a proud Black woman, a parent, a dreamer. To always love being you – a whole you, the real you. To always love you.”
Gatorade, who has sponsored Williams since 2009, wrote under the video on YouTube, “Serena Williams has shown us the power of love – for yourself and everything you do. Her self-belief has been an inspiration to everyone, but especially young women of color. She has started a movement – to realize that you can do anything if you have self-love.”
In addition to a newly released commercial, the sports drink brand changed its “G” logo to an “S” to further honor Williams. You can see the changes made on their social media platforms (Twitter, Instagram, Facebook).
Beyoncé and Williams have joined forces several times in the past as the tennis star appeared in the “Sorry” video for the singer’s Grammy-winning album Lemonade. Williams also joined Beyoncé on stage during her Lemonade tour back in 2016. Beyoncé wrote the Oscar-nominated song “Be Alive” for her family’s biopic King Richard where Will Smith starred as the Williams’ sister father Richard Williams.
Watch the ad below: