Lego Stops Advertising Their Police-Related Toys To Support Black Lives Matter

Author Joe Winner

June 4th, 2020 11:21 AM

Yesterday Lego announced that it would be donating four million dollars to “organizations dedicated to supporting black children and educating all children about racial equality.”

But that’s not all, in an email they announced that they would cease marketing for any toy sets related to the police.

That includes more than 30 LEGO building sets including sets that involve police officers, firefighters, criminals, emergency vehicles, and buildings.

I love it that the “Donut Shop Opening” play set is on this list, but I’m not sure LEGO is sending the right message.

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  DENVER, CO - JUNE 01: Denver Police Chief Paul Pazen embraces a woman as he marches with thousands of protesters during the fifth consecutive day of demonstrations in the aftermath of the death of George Floyd on June 1, 2020 in Denver, Colorado. Protests continue in cities across the country after Floyd, a black man, died in police custody in Minneapolis on May 25. (Photo by Michael Ciaglo/Getty Images)

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• National Guard Called In As Protests And Unrest Erupt Across Los Angeles Causing Widespread Damage

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  LOS ANGELES, CALIFORNIA - JUNE 2: Demonstrators hug during a march in response to George Floyd's death on June 2, 2020 in Los Angeles, California. Floyd died while in Minneapolis police custody on May 25. Officer Derek Chauvin and three other policemen involved in the incident have been fired from the force. Chauvin has since been arrested and charged with third degree murder. Huge peaceful protests, many marred by vandalism and police violence, are taking place throughout the United States. (Photo by Brent Stirton/Getty Images)
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Author Joe Winner

Category:

• Joe Winner

Tags:

Black lives matter,Donuts,Lego,Police