The Taylor Swift Effect: Travis Kelce Jerseys Spike In Sales

Kansas City Chiefs tight end Travis Kelce has been doing great both on and off the football field. The future Hall of Famer has been romantically linked with singer-songwriter megastar Taylor Swift. Swift was at his latest game Sunday, watching from his luxury box alongside his mom, Donna Kelce. After the game, the two were spotted leaving the stadium in Kelce's car. Kelce also apparently rented out a restaurant for an intimate gathering with his friends and family, which Swift attended after the game.

Following Swift's split with longtime boyfriend Joe Alwyn, Swifties have vocalized their two cents when it comes to who she's been connected to. When Swift, 33, was connected to the 1975's Matty Healy, fans were quick to reject him on social media, but with Travis, 33, her fan base seems to approve. Their approval has resulted in Kelce's rise in popularity. He has gained over 300,000 new Instagram followers, a 400 percent increase in merchandise sales, and one of the NFL's top-five selling jerseys, according to Joe Pompliano.

On Sunday (September 24), Kelce caught seven of eight targets for 69 yards and a score in Kansas City's 41-10 win, per CBS Sports. Posting a highlight of the game to Instagram Tuesday, the comments section of his post was full of Swifties support. Someone hilariously wrote: "I’m your biggest fan (since Sunday)." Chimed in another, "LESSSS GOOOOO CHIEFSSSSS (Fan Since Sunday)." Another said, "'Let’s f--ng goooo!' *in my Taylor Swift voice*" Meanwhile, another Swiftie asked, "Travis what are your intentions with my mom?" Adding to the fun, Swifties started a TikTok trend filming reactions of their football-loving partners by telling them: "Taylor Swift put Travis Kelce on the map."

A source tells People the pair are still in the "super, super early days" of getting to know one another. They add that they're "having fun." However, Swift met his parents for the first time over the weekend. According to the source, not only was everyone enjoying themselves, but the "I Knew You Were Trouble" singer was "super chill and low-key hanging out with his friends and family."

Taylor Swift and her budding relationship with Kansas City Chiefs tight end Travis Kelce has taken a significant step.

The pop superstar was spotted at the Chiefs' game on Sunday (September 24) against the Chicago Bears. It was one thing that she was wearing Chiefs colors and sitting in Kelce's suite. However, Swift was also sitting next to his mom, Donna.

Weeks ago, it was reported by Page Six that Swift and Kelce were "hanging out" and spending some private time together. On top of that, there have been some notorious mentions of the singer on the podcast New Heights with Jason and Travis Kelce.

Swift's love life has certainly been eventful this year. In April, it was announced she and Joe Alwyn broke up. The couple had been together for six years. Their relationship inspired at least one song: "Lavender Haze" off of Swift's 2022 album Midnights.

Swift infamously rebounded with The 1975's frontman Matty Healy, but by June, the couple was reportedly over.

Keep scrolling to see some notable reactions on X of the moment Swift was spotted at the Cheifs game.

Whoever is running the social accounts for New Heights with Jason and Travis Kelce is clearly working overtime. They shared on X, "Gotta love when Mama Kelce brings her friends to the game."

Sure, the Chiefs/Bears game aired on FOX, but ESPN couldn't help but comment about this hot gos. The network wrote via X, "Taylor Swift is at Arrowhead Stadium to watch Travis Kelce and the Chiefs."

NFL Network host Bridget Condon got in on the reactions to the Swift spotting. She wrote on X, "The duo you never knew you needed: Taylor Swift and Donna Kelce."

Naturally, Barstool Sports added to all of the chatter about Swift watching the Chiefs game. The outlet wrote, "Travis Kelce legacy game loading with Taylor Swift in the crowd."

The iconic ESPN show shared a video of Taylor and Donna clearly having fun in the suite. The clip is captioned, "Taylor Swift chatting it up with Travis Kelce's mom, Donna."