Most Googled Music Artists of the Year
Music artists are constantly vying for the top of the charts. But an artist’s relevance is about more than just the hit singles and albums these days. It’s even about…

Rihanna attends The 2023 Met Gala Celebrating “Karl Lagerfeld: A Line Of Beauty” at The Metropolitan Museum of Art on May 01, 2023 in New York City. Future attends the 61st Annual GRAMMY Awards at Staples Center on February 10, 2019 in Los Angeles, California. Shakira attends the screening of “Elvis” during the 75th annual Cannes film festival at Palais des Festivals on May 25, 2022 in Cannes, France.
Jamie McCarthy/Jon Kopaloff/Gareth Cattermole/Getty ImagesMusic artists are constantly vying for the top of the charts. But an artist's relevance is about more than just the hit singles and albums these days. It's even about more than concert ticket an merch sales. Wettfreunde analyzed Google search results over the last year to find out what music artists have been the most searched in different countries around the world.
With K-pop being on the rise in popularity worldwide, it is no surprise that the biggest boy bands and girl bands from that genre made the list. BTS and Blackpink are the most famous, and more K-pop bands are gaining popularity in the US as well. The K-pop genre is popular for its catchy rhythms and choruses, as all mainstream pop music has. The groups consist of young, attractive, and stylish members, just like the teen idols of decades past. Meanwhile, U.S. based pop stars have extended their reach globally to their fans via social media and touring, propelling the interest in searches on Google.
The Reach Music Artists Have
For the music artists who haven't gone on tour or released new music in the last year, their influence on their fans across the world has kept them relevant enough to keep them on people's minds. For example, Rihanna has not released an album since 2016's Anti. She offered her voice for the Black Panther: Wakanda Forever soundtrack with "Lift Me Up" in 2022 and performed at the Super Bowl LVII Halftime Show. Despite not having new music for her fans, RiRi gave birth to two children with her partner, A$AP Rocky, and runs multiple successful businesses, which seem to keep her busy enough.
The search results of the 1000 most-streamed artists across 189 countries were compared. Keep scrolling to see the results of which music artists are the most searched of the year.
Taylor Swift

LOS ANGELES, CALIFORNIA - NOVEMBER 20: Taylor Swift, winner of the Artist of the Year award; Favorite Female Pop Artist award; Favorite Female Country Artist award; Favorite Pop Album award for ‘Red (Taylor’s Version)’; Favorite Music Video award for ‘All Too Well: The Short Film’; and Favorite Country Album award for ‘Red (Taylor’s Version),’ poses in the press room during the 2022 American Music Awards at Microsoft Theater on November 20, 2022 in Los Angeles, California. (Photo by Amy Sussman/Getty Images for dcp)
Future

ATLANTA, GA - OCTOBER 24: Rapper Future performs in concert after the game between the Dallas Mavericks and the Atlanta Hawks on October 24, 2018 at State Farm Arena in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images)
BLACKPINK

INDIO, CALIFORNIA - APRIL 22: (L-R) Jisoo, Lisa, Jennie, and Rosé of BLACKPINK perform at the Coachella Stage during the 2023 Coachella Valley Music and Arts Festival on April 22, 2023 in Indio, California. (Photo by Emma McIntyre/Getty Images for Coachella)
Bad Bunny

NEW YORK, NEW YORK - MAY 01: Bad Bunny attends The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 01, 2023 in New York City. (Photo by Theo Wargo/Getty Images for Karl Lagerfeld)
Shakira

SAN JUAN, PUERTO RICO - JULY 20: Shakira receives an award during the 2023 Premios Juventud Awards at Coliseo de Puerto Rico José Miguel Agrelot on July 20, 2023 in San Juan, Puerto Rico. (Photo by Gladys Vega/Getty Images)
Rihanna

LAS VEGAS, NEVADA - APRIL 27: Rihanna attends Paramount Pictures' presentation at CinemaCon on April 27, 2023 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for Paramount Pictures)
BTS

LAS VEGAS, NEVADA - APRIL 03: V, Suga, Jin, Jungkook, RM, Jimin and J-Hope of BTS attends the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada. (Photo by Amy Sussman/Getty Images)